What makes companies fit for the future? In the +3 magazine of the Süddeutsche Zeitung, Philip Rürup, Founder & MD of troy, answers this question for debt collection. “Friendly and digital” is synonymous with the combination of debt collection and customer experience. Customers are addressed in a respectful manner via their preferred communication channels and receive comprehensive transparency on a digital, protected platform. Philip Rürup: “This is new debt collection: it is customer-friendly, retains the customer relationship and even achieves significantly better recovery rates than traditional processes”.